The idea for ReadyNest was born with our son, Koda.
We're Dana and Joe — co-founders, partners, and first-time parents who remember exactly what the registry process felt like. Overwhelming. A long list of products we'd never heard of, endless conflicting opinions, and no clear way to know what we actually needed versus what we were being sold.
We wanted something calmer. So we built what we wished we had.
ReadyNest asks a few simple questions about your family — your needs, your values, your lifestyle — and generates a personalized registry of real products in just a few minutes. No ads, no upsells, no pressure. Just a thoughtful starting point for one of the most exciting seasons of your life.
We're a small team building in the open. If you have feedback, ideas, or just want to say hi, we'd love to hear from you.